News
How to reduce returns as a D2C brand?
Many companies are wondering how to reduce returns. Handling returns increases the costs of the product's life cycle as it takes a lot of extra resources such as time from...
TikTok Outperforms Growth in Europe's Shopify Plus E-commerce January 2023
TikTok has rapidly become a go-to platform for D2C brands looking to reach their target audiences. Nearly 40% of Gen Z members (12-25 years old) prefer TikTok and Instagram for...
How to convert mid range CLV customers into high CLV customers?
Customer lifetime value (CLV) estimates the value that the customer brings to your company during the relationship. Typically this can be the entire customer lifetime, but during uncertain times we...
How to grow your customer base using geographic segmentation?
Geographic segmentation groups people based on their physical locations. For the best results, consider the location, climate, culture, population, and language of your target audience.
How to increase CLV (Customer lifetime value) - Formula simplified
Customer lifetime value (CLV) reflects the value that the customer brings to your company during the relationship, and it is one of the main KPIs that D2C brands should follow...
Ecommerce data maturity leads to business profitability
As customer acquisition costs are skyrocketing due to digital ad price increases, D2C eCommerce companies need to be strong with the eCommerce data. Without data strategy and organisational maturity for...
How to compare Shopify and Shopify POS sales?
Data-management platform Ellis is supporting Shopify’s omnichannel retail offering. This means that one can measure sales which occur in online stores and also point-of-sales operations, if they are running on...
How to calculate ROAS
What is ROAS? Return on ad spend (ROAS) is a financial metric used to measure the efficiency of an advertising campaign. It is commonly used in ecommerce to evaluate the...
5 reasons to buy eCommerce data expert services
Woolman and Ellis data team has been working with a wide variety of different eCommerce companies and brands during 2022. This year has seen a rise in data knowledge and...
Ecommerce vitals - simplified KPIs for D2C business
E-commerce is mystified with unlimited metrics and KPIs. Born digital brands and companies are familiar with the vitals, but quite many traditional brands are still struggling to understand relations and the importance of vital key metrics. Understanding causalities can greatly help you to lead business and identify the right areas to work on needing your attention.
Why should a D2C brand accept help with data management?
As having a data-driven business is becoming a must-have in the current climate, brands are wanting to leverage it to the maximum for all of their business decisions. The biggest...
How to get started with D2C data on Shopify?
Starting data-driven D2C may be challenging for established retail brands, many get lost in metrics to follow and data to gather. Whilst Shopify provides many possibilities as a platform, multi-market D2C companies on Shopify need to understand certain limitations and how to make the most out of data using an additional business intelligence platform - Ellis.