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Have you ever thought about how helpful it would be to know your sales beforehand? For D2C (Direct-to-consumer) commerce sales forecasting can be extremely helpful when planning the business future,...
Many companies are wondering how to reduce returns. Handling returns increases the costs of the product's life cycle as it takes a lot of extra resources such as time from...
TikTok has rapidly become a go-to platform for D2C brands looking to reach their target audiences. Nearly 40% of Gen Z members (12-25 years old) prefer TikTok and Instagram for...
Customer lifetime value (CLV) estimates the value that the customer brings to your company during the relationship. Typically this can be the entire customer lifetime, but during uncertain times we...
Geographic segmentation groups people based on their physical locations. For the best results, consider the location, climate, culture, population, and language of your target audience.
Customer lifetime value (CLV) reflects the value that the customer brings to your company during the relationship, and it is one of the main KPIs that D2C brands should follow...
As customer acquisition costs are skyrocketing due to digital ad price increases, D2C eCommerce companies need to be strong with the eCommerce data. Without data strategy and organisational maturity for...
Data-management platform Ellis is supporting Shopify’s omnichannel retail offering. This means that one can measure sales which occur in online stores and also point-of-sales operations, if they are running on...
What is ROAS? Return on ad spend (ROAS) is a financial metric used to measure the efficiency of an advertising campaign. It is commonly used in ecommerce to evaluate the...
Woolman and Ellis data team has been working with a wide variety of different eCommerce companies and brands during 2022. This year has seen a rise in data knowledge and...
What is CAC and how do you calculate it? Lets look at the formula.
E-commerce is mystified with unlimited metrics and KPIs. Born digital brands and companies are familiar with the vitals, but quite many traditional brands are still struggling to understand relations and the importance of vital key metrics. Understanding causalities can greatly help you to lead business and identify the right areas to work on needing your attention.
As having a data-driven business is becoming a must-have in the current climate, brands are wanting to leverage it to the maximum for all of their business decisions. The biggest...
Starting data-driven D2C may be challenging for established retail brands, many get lost in metrics to follow and data to gather. Whilst Shopify provides many possibilities as a platform, multi-market D2C companies on Shopify need to understand certain limitations and how to make the most out of data using an additional business intelligence platform - Ellis.
