Smarter Decisions –
Stronger Commerce

Ellis empowers you to make informed decisions that drive growth and profitability. By providing detailed income statements, Ellis offers a clear view of your revenues, expenses, and profits, enabling you to identify areas for improvement and implement effective strategies.



Understanding key financial metrics is crucial for analyzing performance and making informed business decisions. Ellis helps you monitor these metrics, providing insights into cost management, pricing strategies, and resource allocation.

The Customer Overview Dashboard gives you a real-time view of your entire customer base. You can see where your customers come from, how they shop, and which segments generate the most revenue. With this information, you can fine-tune your marketing, improve product offerings, and identify new opportunities for growth.

The RFM Analysis Dashboard goes even deeper by segmenting customers based on their purchase behavior. It identifies your most loyal customers, those who are losing interest, and high-potential buyers who may need an extra push. With these insights, you can create targeted campaigns, send personalized offers, and implement retention strategies that directly impact your revenue.

Create an targeted marketing campaing with Ellis.

The Products & Inventory Performance Dashboard highlights fast-selling items, underperformers, and potential stock risks, allowing you to align inventory with demand, cut unnecessary costs, and improve cash flow.



The ABC Analysis Dashboard categorizes products by sales impact, making it easy to prioritize high-value items and optimize replenishment. With detailed inventory metrics, you can track stock movement, profitability, and trends, ensuring smarter purchasing decisions. Instead of reacting to shortages or surpluses, Ellis provides predictive analytics to keep your inventory efficient and profitable.

The Marketing Traffic Overview Dashboard and Web Traffic GA4 Dashboard show exactly where your traffic comes from, which campaigns attract high-value customers, and how visitors engage with your site. Instead of guessing, you can allocate your budget to the most effective channels and fine-tune your acquisition strategy.

The Marketing Channels Dashboard breaks down performance across paid and organic channels, helping you optimize spend and messaging. With Ellis’s segmentation tools, you can create targeted campaigns that resonate with the right audience, increasing engagement and sales. Ellis transforms marketing data into clear actions, so you can make every campaign count.

Elevate Your Email Marketing with Ellis

The Profitability Dashboard offers a visual representation of your income statements, highlighting trends in key metrics such as Product Gross Margin (GM1), Operating Gross Margin (GM2), and Net Profit Margin (GM3). This clarity allows you to identify areas where costs can be reduced and profits can be increased.



By analyzing these metrics, you can assess the effectiveness of your pricing strategies, cost management, and resource allocation. Ellis's detailed income statements combine data from all digital channels, providing a clear view of your revenues, expenses, and overall profitability.

The Sales Overview Dashboard offers a real-time snapshot of key metrics, including total sales, order counts, average order value, and gross margin. This enables you to monitor performance trends and make informed decisions to boost revenue.



For future planning, the Sales Forecast Dashboard utilizes advanced algorithms to predict sales for the next 90 days. By understanding upcoming demand, you can optimize inventory levels, plan marketing campaigns, and allocate resources effectively