SEO Analysis Dashboard

Updated 30.10.2023

The SEO Analysis Dashboard displays the Search Engine Optimization metrics for your stores.

The dashboard also shows the number of days since sitemap has been updated, which shows when new products and categories were updated on Google search. Even though Shopify updates sitemaps automatically, user should remember to resubmit sitemap in Google Search Console if content changes considerably.

Ellis uses Google Search Console as a datasource and it covers all historical data.

SEO Analysis Dashboard Elements

KPI

  • Total Clicks: Tracks the total number of times users clicked through to your site. 
  • Total Impressions: Measures how many times users saw a link to your site in search results. Calculated based on various search result types.
  • Days Since Sitemap Submitted: Displays the number of days since your last sitemap submission. Defines when Google has crawled the site
  • CTR (Click-Through Rate): Calculates the average percentage of impressions that resulted in a click.
  • Average Position: Shows the average position of your site in search results.
    Requires setting search type, country, and device filters.

 

Search Results

Trends in Search Metrics: Clicks, Impressions, CTR, and Average Position:

  • This dynamic graph illustrates the evolution of key search metrics—clicks, impressions, Click-Through Rate (CTR), and average position—over time.
  • The table contains the first 500 results, but the full data can be downloaded separately. 
  • Source: Google Search Console

 

Query Performance Overview

  • This table provides key metrics for each query, including the number of clicks, total impressions, Click-Through Rate (CTR), and the average position in search results.
  • The table contains the first 500 results, but the full data can be downloaded separately. 
  • Source: Google Search Console

 

Page Performance Overview
  • This table provides key metrics for each page, including the number of clicks, total impressions, Click-Through Rate (CTR), and the average position in search results.
  • The table contains the first 500 results, but the full data can be downloaded separately. 
  • Source: Google Search Console

 

Country-Level Search Metrics Summary

  • This table offers a consolidated summary of key search metrics at the country level. It provides insights into user interactions with queries, presenting data on clicks, impressions, Click-Through Rate (CTR), and average position.
  • The table contains the first 500 results, but the full data can be downloaded separately. 
  • Source: Google Search Console

 

Device-Level Search Metrics Overview
  • This table provides the number of clicks, total impressions, Click-Through Rate (CTR), and the average position in search results at the device level.
  • The table contains the first 500 results, but the full data can be downloaded separately. 
  • Source: Google Search Console