• Ellis comes with 25+ optimized dashboards for D2C merchants’, analysts’, marketers’ or C-level needs
• Ellis drastically helps you to reduce spent time from collecting, cleaning and visualising eCommerce data and KPI’s
• With Ellis you can easily track e.g. Average Order Value, Customer Acquisition Cost, Lifetime Value, Return On Advertisement Spend and Retention

• Sales, discounts, returns, and sales forecasts
• Web traffic data, sessions, and conversions
• Marketing performance metrics 
• Inventory, product categories and product performance metrics
• Customers, lifetime value, churn management and advanced customer segmentation
• Shipping and payments data
• Point of Sales analysis
• Or customize your own dashboards!

Ellis uses AI-driven analyses to improve dashboards and reports beyond ordinary BI tools. 

AI-driven insights help merchants to 

• Detect relevant changes in trends
• Forecast sales
• Identify how to build better product bundles
• and tons of other key insights, which help you stay on track with your core business.

• Ellis uses robust standardized connectors to make connecting new data sources simple and fast. With Ellis, you can forget data inaccuracy and data pipelines' continuous technical maintenance. 
• Ellis has built-in connectors to Shopify Advanced & Plus,  and many other services like Google Analytics, Google Ads, Facebook Ads, TikTok, email marketing (Klaviyo), and loyalty programs (e.g. Yotpo, Loyalty Lion).
• New connectors are constantly added to Ellis

D2C data warehouse makes leading with the data easy:

• Rapid business analyses as all eCommerce data is gathered from various sources into a single data warehouse
• Market-leading visualization tools provide easy-to-understand and highly usable simple dashboards
• New advanced analyses or reports are easy to build

Ellis is built on top of an industry-leading modern data stack Google Cloud BigQuery, Looker, and Fivetran to offer maximal performance, feature set, security & scalability.

With Ellis, merchants can benefit from a highly scalable solution with just a fraction of the cost of having built similar solutions yourself.