Resources

Resource Center

Resource Center offers you quick and easy access to Ellis resources. Whether you’re looking for dashboard guides, how-to articles, or recent blogs, you’ll find it all right here.

Blogs & Articles

November 21, 2024

Refreshing Black Friday 2024: Actionable Guide for Ellis merchants

Our Chief Evangelist Mikko Rekola was asked to gather up a Black Friday and Cyber Monday guide with a fresh pack of ideas. This led to a viral LinkedIn article...

August 16, 2024

Unlock Hidden Profit: Optimize Slow-Moving Stock with Ellis

In the fast-paced world of eCommerce, every product in your inventory should be working hard for you. But what happens when some of those products start gathering dust? Slow-moving stock...

May 23, 2024

The Importance of GM1, GM2, and GM3 in eCommerce: What Merchants Should Consider on Shopify

Running a successful eCommerce business on Shopify involves more than just setting up an attractive storefront. To ensure profitability and sustainable growth, merchants must focus on key financial metrics: GM1,...

April 19, 2024

RFM Analysis Benefits

RFM analysis is a widely used approach that transforms data into strategic insights, driving intelligent marketing decisions and building strong customer relationships. Ellis RFM analysis helps you easily build effective growth strategies without needing to delve into detailed customer segment building.

February 7, 2024

5 Tips for Elevating Email Marketing with Ellis

This blog post dives into actionable tips for utilising Ellis Shopify ecommerce analytics to refine your email marketing efforts, aiming to boost your store's conversion rates and profitability. Here are...

January 9, 2024

Chief Evangelist's Tips: Advanced Analytics for Shopify Markets

Woolman's Ellis, a leading Direct-to-Consumer (D2C) operating system, now enhances Shopify Markets with comprehensive analytics solutions, meeting the demands of brands and retailers for specialised Shopify Plus analytics. The primary...

November 27, 2023

Introducing Shopify Markets Support: Multistore Data Made Easy

Shopify Markets has been a game-changer in enabling multimarket storefronts building easier than ever before, allowing merchants to create tailored shopping experiences for customers in various regions and countries. Now,...

October 23, 2023

Renewed Subscriptions Analysis Released

Today, we are excited to announce a major enhancement to our Ellis Shopify analytics offering—a fully renewed Subscriptions Dashboard in partnership with the leading subscription service provider, Recharge Payments.

July 28, 2023

Optimise Shopify eCommerce Store Performance with Ellis

In a highly competitive eCommerce landscape, success depends on multiple factors. In addition to great products, the right pricing, and excellent customer service, you must have an appealing design, great...

May 4, 2023

7 Best Data Analytics Tools for Business Intelligence in 2023

As the volume and complexity of data continue to grow in today's business landscape, understanding big data has become increasingly challenging. With the vast amounts of scattered data, it can...

sustainability in data. Co2 footprint and connecting it to Ellis platform

April 27, 2023

Conscious Purchasing and E-commerce Sustainability: Why Data Matters

The discussion around sustainability in e-commerce has long focused on topics such as packaging materials or logistics emissions. Yes, packaging materials are both a choice and an expense, and the...

April 14, 2023

No More Double Digit TikTok Growth in Europe's Shopify Plus E-commerce 1Q2023

This blog summarises findings from Woolman's second data study on the 90-day growth trends of Shopify Plus-based e-commerce businesses' social media followers on TikTok, Instagram, and Facebook in the top...

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Release Notes & Updates

December 20, 2024

Ellis Winter 2024 Release

Smarter Insights and Enhanced Accuracy for Your eCommerce Business As the year comes to a close, we’re thrilled to unveil our latest feature release, designed to give you even deeper...

November 7, 2024

Ellis October 2024 Feature Release

Tailor customer lifecycle insights to fit your business At Ellis, we know that every eCommerce business is unique—especially when it comes to understanding customer purchase behaviors. That’s why we’re excited...

September 30, 2024

Ellis September 2024 Feature Release

At Ellis, we’re committed to providing you with the best tools to supercharge your eCommerce strategy. That’s why we’re excited to announce our latest feature release, packed with enhancements that...

June 7, 2024

Ellis Summer 2024 Feature Release

We're thrilled to announce Ellis Summer 2024 release with updates to the Ellis Customer Segmentation and Point of Sales (PoS) dashboards. These enhancements are crafted to help you better understand...

April 29, 2024

Ellis April 2024 Feature Release

April 2024 most important new Ellis features include: 🤖 AI-Driven Refund Classification📊 Advanced RFM Segment Filtering🔍 Enhanced Marketing Dashboards AI-Classified Refund Reasons Ellis now classifies refunded products with best-in-class generative AI....