Customer segmentation is the key to personalized, high-impact marketing in e-commerce. By dividing your audience into meaningful groups, you can craft campaigns that resonate with their behaviors and preferences. With Ellis’s new segment syncing to Shopify, you can now bring your segmentation strategy to life across your marketing ecosystem. From email campaigns to customer retention, the possibilities are endless.
Why segmentation matters: The business impact
Segmentation isn’t just a marketing strategy — it’s a revenue driver. Here’s what it can do for your business:
- Increase revenue: Targeted campaigns deliver higher open, click, and conversion rates.
- Improve retention: Engage customers at the right time to reduce churn and boost loyalty.
- Optimize spend: Focus your marketing budget on high-value, engaged customer groups.
- Build stronger relationships: Personalized communication fosters trust and long-term loyalty.
Best practice use cases for segments in e-commerce marketing
1) Re-engage inactive customers
- Segment example: Customers in the "At Risk" RFM group or those inactive for 90+ days.
- How to use: Sync the segment to Shopify and create an email campaign offering a discount or exclusive offer.
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Impact: Reduce churn and bring dormant customers back into action.
2) Reward your best customers
- Segment example: "Champions" or high-CLV customers.
- How to use: Sync this segment and send VIP emails with special perks like early access to products or loyalty rewards.
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Impact: Increase customer satisfaction and lifetime value.
3) Exclude high-returners from campaigns
- Segment example: Customers with high return rates.
- How to use: Exclude this segment from broad discount campaigns, ensuring a higher ROI.
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Impact: Save on marketing costs and focus on profitable customers.
4) Target event-driven buyers
- Segment example: Black Friday or Cyber Monday shoppers.
- How to use: Create follow-up campaigns targeting these customers for related seasonal promotions like Christmas or New Year sales.
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Impact: Increase repeat purchases from event-driven customers.
5) Personalize product recommendations
- Segment example: Customers are grouped by product categories or purchase frequency.
- How to use: Use synced segments in Klaviyo to send emails with tailored product suggestions.
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Impact: Drive cross-sell and upsell opportunities with relevant recommendations.
6) Create urgency for low-engagement groups
- Segment example: Customers with long purchase intervals.
- How to use: Run time-sensitive campaigns like "Your Special Offer Ends in 48 Hours" to spark action.
- Impact: Boost engagement from customers who might otherwise remain inactive.
How Ellis makes it easy
Build your segments: Use Ellis’s powerful Customer Segmentation tool to create dynamic groups based on behavioural filters like RFM scores or purchase frequency.
Sync to Shopify: Sync segments to Shopify, where they’re tagged for seamless integration with tools like Klaviyo.
Automate and refine: Use continuously updating segments for dynamic campaigns and flows, ensuring your target group data is always fresh and relevant.
Track and improve: Measure campaign performance and refine segments for even better results.
Ready to elevate your marketing?
Ellis’s segment syncing feature transforms customer data into actionable target groups. Whether you’re re-engaging lost customers, rewarding loyal ones, or planning seasonal campaigns, Ellis helps you craft smarter, data-driven marketing strategies.
Start using Ellis Segments today to unlock the full potential of personalized e-commerce marketing.