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The Importance of GM1, GM2, and GM3 in eCommerce: What Merchants Should Consider on Shopify

The Importance of GM1, GM2, and GM3 in eCommerce: What Merchants Should Consider on Shopify

Running a successful eCommerce business on Shopify involves more than just setting up an attractive storefront. To ensure profitability and sustainable growth, merchants must focus on key financial metrics: GM1,...

RFM Analysis Benefits

RFM Analysis Benefits

​​RFM analysis is a widely used approach that transforms data into strategic insights, driving intelligent marketing decisions and building strong customer relationships. Ellis RFM analysis helps you easily build effective growth strategies without needing to delve into detailed customer segment building. 

5 Tips for Elevating Email Marketing with Ellis

5 Tips for Elevating Email Marketing with Ellis

This blog post dives into actionable tips for utilising Ellis Shopify ecommerce analytics to refine your email marketing efforts, aiming to boost your store's conversion rates and profitability. Here are...

Chief Evangelist's Tips: Advanced Analytics for Shopify Markets

Chief Evangelist's Tips: Advanced Analytics for Shopify Markets

Woolman's Ellis, a leading Direct-to-Consumer (D2C) operating system, now enhances Shopify Markets with comprehensive analytics solutions, meeting the demands of brands and retailers for specialised Shopify Plus analytics.   The primary...

Introducing Shopify Markets Support: Multistore Data Made Easy

Introducing Shopify Markets Support: Multistore Data Made Easy

Shopify Markets has been a game-changer in enabling multimarket storefronts building easier than ever before, allowing merchants to create tailored shopping experiences for customers in various regions and countries. Now,...

Renewed Subscriptions Analysis Released

Renewed Subscriptions Analysis Released

Today, we are excited to announce a major enhancement to our Ellis Shopify analytics offering—a fully renewed Subscriptions Dashboard in partnership with the leading subscription service provider, Recharge Payments.

Optimise Shopify eCommerce Store Performance with Ellis

Optimise Shopify eCommerce Store Performance with Ellis

In a highly competitive eCommerce landscape, success depends on multiple factors. In addition to great products, the right pricing, and excellent customer service, you must have an appealing design, great...

7 Best Data Analytics Tools for Business Intelligence in 2023

7 Best Data Analytics Tools for Business Intelligence in 2023

As the volume and complexity of data continue to grow in today's business landscape, understanding big data has become increasingly challenging. With the vast amounts of scattered data, it can...

sustainability in data. Co2 footprint and connecting it to Ellis platform

Conscious Purchasing and E-commerce Sustainability: Why Data Matters

The discussion around sustainability in e-commerce has long focused on topics such as packaging materials or logistics emissions. Yes, packaging materials are both a choice and an expense, and the...

Tiktok growth in europe Shopify Plus

No More Double Digit TikTok Growth in Europe's Shopify Plus E-commerce 1Q2023

This blog summarises findings from Woolman's  second data study on the 90-day growth trends of Shopify Plus-based e-commerce businesses' social media followers on TikTok, Instagram, and Facebook in the top...

The Intersection of Data and Sustainability in Commerce: Why Businesses Must Focus on Both in 2023

The Intersection of Data and Sustainability in Commerce: Why Businesses Must Focus on Both in 2023

As the world becomes increasingly concerned with the impact of human activities on the planet, sustainability has become a top priority for many businesses. However, there is a common misconception...

Ellis business intelligence platform combines data sources

Why you should not be running your business solely with Shopify’s Sales report

Shopify is one of the most popular e-commerce platforms in the world, providing businesses with a wide range of features and tools to manage their online stores. However, as much...

How to advertise a pop-up shop?

How to advertise a pop-up shop?

In 2023, many businesses seek opportunities to reconnect with their customers. Pop-up shops provide the perfect platform to do just that, offering a unique and memorable shopping experience that can...

Ellis platform

How to use the customer segmentation 9-field in Ellis?

First, let's go through the basics of the Ellis 9-field matrix of customers. The design of the 9-field is made simple and easy to analyse. As its name implies it...

Sales forecast using ellis chart

How to forecast sales using Ellis?

Have you ever thought about how helpful it would be to know your sales beforehand? For D2C (Direct-to-consumer) commerce sales forecasting can be extremely helpful when planning the business future,...

how to reduce product returns

How to reduce returns as a D2C brand?

Many companies are wondering how to reduce returns. Handling returns increases the costs of the product's life cycle as it takes a lot of extra resources such as time from...