Data-driven ecommerce should be a competitive advantage, but all too often, brands struggle with inaccurate, incomplete, or siloed data. This leads to poor decision-making, lost revenue opportunities, and operational inefficiencies. Here are three common pitfalls and how to avoid them.
1. Siloed data across multiple shopify markets
If your ecommerce business operates across different Shopify Markets, multiple stores, or both B2B and B2C channels, you might be dealing with fragmented data. This makes it difficult to gain a holistic view of your business performance.
The fix? A centralized analytics tool like Ellis that integrates data from all your stores and channels into a single, easy-to-use platform. Don't waste your time jumping between data sources when you can get an overview of our single markets and total business with a click.
2. Relying on outdated or static reports
Static reports might have been enough in the past, but ecommerce moves fast. If your decision-making is based on outdated spreadsheets, monthly reports or report request tickets to your data team, you risk missing critical opportunities. Real-time analytics ensure that you always have the most up-to-date insights at your fingertips.
Ellis provides effortless reporting that updates dynamically, so you’re always working with the latest data. When you spot something interesting, you can dive deeper to understand the reasons behind.
3. Ignoring the connection between data and action
Data is only useful if it leads to action. Too often, ecommerce teams collect mountains of data but struggle to translate it into practical next steps. Ellis simplifies this by suggesting data-driven tasks that help you improve performance, whether that’s adjusting pricing, launching a new marketing campaign, or restocking trending products.
Avoid these common ecommerce data mistakes by consolidating your data, leveraging real-time analytics, and turning insights into actionable steps. Start your journey with Ellis, Book a Demo today and make smarter, faster, and more profitable decisions.