Updated March 21, 2024

Acquisition Analysis (GA4) Dashboard helps you to analyse traffic acquisition. Dashboard contains multiple filtering options. Use Audience Cohort filter to change what field the data is grouped by for the metrics.

This dashboard uses GA4 raw event data, which is synchronised and made available starting from the date of onboarding. Please be aware that there may be some differences between the values calculated from the raw event data and the GA4 user interface/Google Analytics Data API. Raw events exclude all the value additions made by Google Analytics to the reports in the user interface such as cookie consent estimations and the standard reports may use sampled data. 

Also, data processing and reporting latencies may also affect the numbers displayed in both sources. We recommend keeping this in mind when comparing data from these sources. GA4 data is still subject for changes due to Google.

Note: Sessions where users have declined analytics cookies are excluded.

Acquisition Analysis (GA4) Dashboard Elements

KPI 

• Sessions based on filters.
• Users based on filters.
• Total number of page views based on filters.
• Sessions by Cohort: Sessions based on filters. Top 10 results are displayed. You can always export all results by selecting advanced options "All results".
• Users by Cohort: Users based on filters. Top 10 results are displayed. You can always export all results by selecting advanced options "All results".
• Page Views by Cohort: Total number of page views based on filters. Top 10 results are displayed. You can always export all results by selecting advanced options "All results".

Session by Week 

• This graph shows the number of sessions during a selected period of time, displayed on a weekly basis. 

Engagement

• Engagement metrics by Audience Trait (based on Audience Cohort filter). Sorted by trait with highest traffic (i.e. Sessions). Top 50 results are displayed. You can always export all results by selecting advanced options "All results".

Acquisition Detail

• Top Referrers: This graph displays both the total number of sessions and the percentage of total sessions that were referred to your website by the top referrers. Referrers are the sources from which users clicked on a link to get to your website. Top 10 results are displayed. You can always export all results by selecting advanced options "All results".
• Top Landing Page: This graph shows the top landing pages on your website, ranked by both the total number of sessions and the percentage of total sessions. Landing pages are the pages on your website where users arrive after clicking a link from another website, search engine results page, or any other referral source. Top 10 results are displayed. You can always export all results by selecting advanced options "All results".