Updated March 21, 2024

Audience Analysis (GA4) Dashboard helps you to analyse traffic audiences. Dashboard contains multiple filtering options. Use Audience Cohort filter to change what field the data is grouped by for the metrics.

This dashboard uses GA4 raw event data, which is synchronised and made available starting from the date of onboarding. Please be aware that there may be some differences between the values calculated from the raw event data and the GA4 user interface/Google Analytics Data API. Raw events exclude all the value additions made by Google Analytics to the reports in the user interface such as cookie consent estimations and the standard reports may use sampled data. 

Also, data processing and reporting latencies may also affect the numbers displayed in both sources. We recommend keeping this in mind when comparing data from these sources. GA4 data is still subject for changes due to Google.

Note: Sessions where users have declined analytics cookies are excluded.

Audience Analysis (GA4) Dashboard Elements

KPI 

• Sessions based on filters.
• Users based on filters.
• Total number of page views based on filters.
• Sessions by Cohort: Sessions based on filters. Top 10 results are displayed. You can always export all results by selecting advanced options "All results".
• Users by Cohort: Users based on filters. Top 10 results are displayed. You can always export all results by selecting advanced options "All results".
• Page Views by Cohort: Total number of page views based on filters. Top 10 results are displayed. You can always export all results by selecting advanced options "All results".

Session by Week 

• This graph shows the number of sessions during a selected period of time, displayed on a weekly basis. 

Audience Behavior

How many people return? 

• The graph shows how many visitors returned to your website, and how often they returned. The x-axis shows the number of times they came back, and the y-axis shows the number of visitors who came back that many times. 
• This helps you understand how many repeat visitors you have, and how engaged they are with your website.

Days Since Previous Session 

• The graph shows the percentage of total sessions on your website based on how many days it has been since the user's last session. 
• This graph helps you understand how frequently users are returning to your website.

Engagement

Session Duration Tiers (Seconds) 

• The graph displays the distribution of session durations on your website, segmented into different tiers based on the number of seconds a session lasted. By examining this graph, you can gain insights into the length of time users spend on your website. 
• This information can help you optimize your website's content and user experience to encourage users to stay engaged for longer periods.

Pages Visited in Session 

• The graph displays the percentage of total sessions on your website based on the number of pages that were viewed during each session. 
• This graph helps you understand how engaged users are with your website by revealing how many pages they typically view during each session.

When are People Visiting? 

• The table shows the busiest days of the week and times of day on your website, based on the number of sessions during those periods. The color intensity of each cell in the table represents the level of traffic during that day and time period, with darker colors indicating higher levels of traffic. 
• By analyzing this table, you can identify the most popular times for users to visit your website and adjust your marketing strategies, content updates, and website maintenance schedules accordingly.

GEO 

Top 10 Languages 

• Top 10 popular languages based on the number of sessions.

Traffic by Country 

•  Sessions by country.