This document gives overview of Ellis and Ellis user interface.

What is Ellis?

Ellis is a D2C business management platform helping Shopify based merchants to excel in D2C.

Ellis consists:

• D2C optimised dashboards needed to operate, analyse and predict business
• AI driven analyses and insights
• Built-in data warehouse
• Standardised data connectors to Shopify PLUS and many other services

Ellis user interface consists:

• Dashboards to present data gathered from integrated systems
• Notifications and actionable insights generated  by D2C optimised AI-driven analytics
• Support Center to help you with Ellis usage and D2C data-driven operations
• Filters to adjust dashboards, reports and analyse timeframes 
• Settings to configure user specific settings