Introduction to Ellis


This document provides an overview of the Ellis user interface and its functionalities.


What is Ellis?

Ellis is a powerful D2C (Direct-to-Consumer) business management platform designed specifically to assist Shopify-based merchants in excelling in the D2C market.

Key Features of Ellis

  • D2C Optimized Dashboards: Ellis provides specialized dashboards designed for eCommerce managers. These dashboards offer essential tools for operating, analyzing, and predicting business trends.

  • AI-Driven Analyses and Insights: With Ellis, you can harness the power of artificial intelligence to gain valuable insights into your eCommerce operations. These insights can help you make informed decisions and enhance your business strategies.

  • Built-in Data Warehouse: Ellis includes a built-in data warehouse that allows you to store and manage your data efficiently. This feature is invaluable for eCommerce managers who need to access and analyze large datasets.

  • Standardized Data Connectors: Ellis offers standardized data connectors that seamlessly integrate with Shopify and various other services. This ensures smooth data flow and simplifies the process of connecting your eCommerce ecosystem.

    User Interface Basics


    Ellis offers intuitive dashboards that serve as your control centre for data-driven decision-making. These dashboards consolidate information gathered from your integrated systems, providing a holistic view of your eCommerce operations.

    Here's what you can do with these dashboards:

    • Monitor real-time data on marketing, traffic, store technical performance, sales, inventory, and customer activity from all connected stores.
    • Visualize key performance indicators (KPIs) to track your business's health.
    • Gain insights into trends and patterns to drive strategic actions.

    Notifications and Actionable Insights

    One of Ellis's standout features is its AI-driven analytics, fine-tuned for D2C optimization. The platform automatically generates notifications and actionable insights based on your data.

    Here's how it can benefit you:

    • Receive alerts about significant changes in customer behaviour, sales trends or inventory levels.
    • Get recommendations for product promotions marketing strategies.
    • Leverage data-driven insights to make informed decisions and seize opportunities.

    Support Center

    Should you encounter any questions or challenges while using Ellis, our Support Center is at your service. In case you can’t find what you are looking, please contact our technical support


    Customization is key to tailoring Ellis to your specific needs. The platform provides robust filtering options that enable you to fine-tune dashboards, reports, and analyze specific timeframes. 

    Here's how filters can assist you:

    • Adjust dashboards to focus on the markets and time frames most relevant to your goals.
    • Drill down into historical data to identify details or trends in data 


    Your Ellis experience can be personalized through user-specific settings. In this section, you can configure your preferences and optimize the platform's functionality:

    • Tailor the user interface to match your workflow and preferences.
    • Set up email notification preferences
    • Configure default values used as a base of profitability calculations
    • Manage user roles and permissions to ensure data security and collaboration