Metric Comparison Tool
Updated September 25, 2023
The Metric Comparison Tool helps users compare and analyse important eCommerce KPI trends over time.
Users can compare up to 3 different series and set evaluation to daily, weekly or monthly level. Notice that users can hide/unhide the series by clicking its label in the legend.
Metrics
|
Metric |
Description |
Source |
|
ABS |
Average Basket Size (ABS) is the average quantity of items in an order. Computed as the total amount of sold items divided by the order count. |
Shopify |
|
AOV |
Average Order Value (AOV) is calculated by subtracting the total tax-free discounts from the gross sales and then dividing it by the number of orders. |
Shopify |
|
Clicks |
Sum of clicks across Google Ads and Meta. |
Google Ads + Meta |
|
Conversion Rate |
The ratio between orders (all sources but Point of Sales) and sessions. |
Shopify + Google Analytics |
| Customer Acquisition Cost (CAC) | The average amount of money spent to acquire a new customer. It is calculated by dividing the total marketing costs by the number of new customers acquired. | Google Ads + Meta + Shopify |
|
Discounts |
Discounts (taxes included) given on products. Does not include discounts on shipping. |
Shopify |
|
Gross Sales |
Tax-free sales without discounts, refunds or shipping. |
Shopify |
|
Impressions |
Sum of impressions across Google Ads and Meta. |
Google Ads + Meta |
|
Marketing Conversion Values |
Revenue generated across Google Ads and Meta based on the platforms' own attribution model |
Google Ads + Meta |
|
Marketing Conversions |
Sum of conversions across Google Ads and Meta |
Google Ads + Meta |
|
Marketing Costs |
Marketing costs across Google Ads and Meta. |
Google Ads + Meta |
|
Net Quantity |
Quantity of sold products after returns. Returned quantity is subtracted from the order date which means that the net quantity is not complete for the days from which your store still accepts returns. |
Shopify |
|
Net Sales |
Tax-free sales after discounts and refunds. Refunds are subtracted from the order date which means the net sales figure is not complete for the days from which your store still accepts returns. |
Shopify |
|
Orders |
The order count (all sources) |
Shopify |
|
Product Net Cost |
Product variant cost (current value) times the net quantity. |
Shopify |
|
Product Refunds |
Refunded amount on products. The amount includes taxes. |
Shopify |
|
Product Sellings Price |
Total of product selling price. Selling price is the price after discounts and taxes. |
Shopify |
|
Product Total Sales |
Product sales after discounts, taxes and returns. Returns are allocated on the order date so the measure is not complete for the order dates your shop allows returns. |
Shopify |
|
Quantity |
Quantity of sold items without returns. |
Shopify |
|
Returned Products |
Quantity of returned items. Returns are assigned for the order date. |
Shopify |
|
Revenue |
Sum of order total price which includes discounts, taxes and shipping but no refunds. |
Shopify |
|
ROAS |
Marketing revenue divided by the marketing costs across Google Ads and Meta. |
Google Ads + Meta |
|
Sessions |
Session count |
Google Analytics |
|
Sessions (UA) |
Session count |
Google Analytics (Universal Analytics) |