Metric Comparison Tool

Updated September 25, 2023


The Metric Comparison Tool helps users compare and analyse important eCommerce KPI trends over time. 

Users can compare up to 3 different series and set evaluation to daily, weekly or monthly level. Notice that users can hide/unhide the series by clicking its label in the legend.

Metrics


Metric

Description

Source

ABS

Average Basket Size (ABS) is the average quantity of items in an order. Computed as the total amount of sold items divided by the order count.

Shopify

AOV

Average Order Value (AOV) is  calculated by subtracting the total tax-free discounts from the gross sales and then dividing it by the number of orders.

Shopify

Clicks

Sum of clicks across Google Ads and Meta.

Google Ads + Meta

Conversion Rate

The ratio between orders (all sources but Point of Sales) and sessions.

Shopify + Google Analytics

Customer Acquisition Cost (CAC) The average amount of money spent to acquire a new customer. It is calculated by dividing the total marketing costs by the number of new customers acquired. Google Ads + Meta + Shopify

Discounts

Discounts (taxes included) given on products. Does not include discounts on shipping.

Shopify

Gross Sales

Tax-free sales without discounts, refunds or shipping.

Shopify

Impressions

Sum of impressions across Google Ads and Meta.

Google Ads + Meta

Marketing Conversion Values

Revenue generated across Google Ads and Meta based on the platforms' own attribution model

Google Ads + Meta

Marketing Conversions

Sum of conversions across Google Ads and Meta

Google Ads + Meta

Marketing Costs

Marketing costs across Google Ads and Meta.

Google Ads + Meta

Net Quantity

Quantity of sold products after returns. Returned quantity is subtracted from the order date which means that the net quantity is not complete for the days from which your store still accepts returns.

Shopify

Net Sales

Tax-free sales after discounts and refunds. Refunds are subtracted from the order date which means the net sales figure is not complete for the days from which your store still accepts returns.

Shopify

Orders

The order count (all sources)

Shopify

Product Net Cost

Product variant cost (current value) times the net quantity.

Shopify

Product Refunds

Refunded amount on products. The amount includes taxes.

Shopify

Product Sellings Price

Total of product selling price. Selling price is the price after discounts and taxes.

Shopify

Product Total Sales

Product sales after discounts, taxes and returns. Returns are allocated on the order date so the measure is not complete for the order dates your shop allows returns.

Shopify

Quantity

Quantity of sold items without returns.

Shopify

Returned Products

Quantity of returned items. Returns are assigned for the order date.

Shopify

Revenue

Sum of order total price which includes discounts, taxes and shipping but no refunds.

Shopify

ROAS

Marketing revenue divided by the marketing costs across Google Ads and Meta.

Google Ads + Meta

Sessions

Session count

Google Analytics

Sessions (UA)

Session count

Google Analytics (Universal Analytics)