Marketing Overview Dashboard

Updated March 21, 2024

The Marketing Overview Dashboard displays summarized key performance indicators from connected marketing channels. The dashboard aggregates data from each connected marketing channel by channel and store, with sales transactions based on data attributed to the sales channels.

Note:

  • Marketing events are not tracked if cookie consent isn't given.
  • Marketing channel sales may differ from Shopify sales data, as not all sales may be attributed to and updated in the marketing channels.

Marketing Channels Dashboard Elements


KPI

Dashboard contains following KPIs:

  • Ad Sales: Advertising revenue during a selected period of time. Source: Google Ads + Meta
  • Ad Costs: Total spend during selected period of time. Source: Google Ads + Meta
  • Conversions: Total number of conversions during selected period of time. Source: Google Ads + Meta
  • Impressions: Total impressions during selected period of time. Source: Google Ads + Meta
  • Clicks: Total clicks during selected period of time. Source: Google Ads + Meta
  • Campaigns: Total campaigns during a selected period of time. Source: Google Ads + Meta

Visualisations

  • Spend Breakdown: Total spend during selected period of time. Source: Google Ads + Meta
  • Impressions Breakdown: Total impressions during selected period of time. Source: Google Ads + Meta
  • Ads: Total ads during selected period of time. Source: Google Ads + Meta
  • Clicks Breakdown: Total clicks during selected period of time. Source: Google Ads + Meta
  • Ad Costs: Marketing costs during a selected period of time. Source: Google Ads + Meta
  • Ad Sales: Advertising revenue during a selected period of time. Source: Google Ads + Meta
  • Clicks: Total number of clicks during selected period of time. Source: Google Ads + Meta
  • Impressions: Total number of impressions during selected period of time. Source: Google Ads + Meta
  • Conversions: Total number of conversions during selected period of time. Source: Google Ads + Meta
  • Marketing ROAS Return On Ad Spend (revenue / costs) during selected period of time. Source: Google Ads + Meta
  • Blended ROAS: Blended Return On Ad Spend (revenue from multiple sources / costs from multiple sources) during a selected period of time. Source: Google Ads + Meta