Updated March 21, 2024

Store Conversions (GA4) Dashboard presents store conversion, product and collection page statistics. 

This dashboard uses Google Analytics 4 Data API and it covers all historical data.

Please be aware that there may be some differences between the values calculated from the raw event data and the GA4 user interface/Google Analytics Data API. Raw events exclude all the value additions made by Google Analytics to the reports in the user interface such as cookie consent estimations and the standard reports may use sampled data. Also, data processing and reporting latencies may also affect the numbers displayed in both sources. We recommend keeping this in mind when comparing data from these sources. GA4 data is still subject for changes due to Google. 

Note: Sessions where users have declined analytics cookies are excluded.

Store Conversions (GA4) Dashboard Elements

KPI

• Engagement Rate is a metric that measures the level of user engagement on a website or app. It is calculated as the number of engaged sessions divided by the total number of sessions, expressed as a percentage.  The absolute change is computed relative to the selected comparison period.
• Avg Engagement Time: Average engagement time and its change relative to the selected comparison period. Average engagement time is a metric that measures the amount of time a user spends actively engaged with a website or app during a single session.
• Add to Cart Rate: Share of sessions with a cart addition. The absolute change is computed relative to the selected comparison period. 
• Checkout Rate: Share of sessions entering the checkout. The absolute change is computed relative to the selected comparison period. 
• Bounce Rate: Share of single-page sessions without interaction with the page. The change is absolute change relative to the selected comparison period. 

Page Statistics

Top Product Pages 

• This table shows the most viewed product pages and the corresponding order counts (orders from point of sale locations are excluded). 
• The last column computes orders per pageview ratio. Table shows the first 100 results, but full data can be downloaded separately. 
• Source: Shopify and Google Analytics 4

Top Collection Pages 

• This visualisation shows the page views, sales by subtotal (sum of orderline prices after discounts) and count of orders in the selected current period.
• Collection's pageviews are counted from URL-paths that contain part /collection/.
• Results contain the first 100 results, but the full data can be downloaded separately.
• Source: Google Analytics 4

Shopping Behavior

• Event Count by Event Name: Shows the number of event counts at each event. 
• Source: Google Analytics 4