Insights and notifications

Updated September 20, 2023.

 

This page describes Ellis AI-Driven Analyses and Insights:
  • Insights and notifications explained
  • List of insights and notifications active
To ensure data security and confidentiality, no user or product data is provided to external generative AI.

    Insights and Notifications Explained

    Ellis produces important insights and notifications to ease eCommerce business operations. Insights are generated from all the data Ellis contains on daily, weekly or monthly basis. 

    Insights are created using

    • analytical AI/ML techniques
    • generative AI
    • statistical analysis methods

    Insights and notifications are available on the Highlights dashboard.

    Insights and notifications in Ellis
    • The dashboard can be filtered according to notification type.
    • Click notification to open a detailed description.

    Alert

     

    Active Insights and Notifications

    Name Description Additional Info
    Average Basket Size Upward Trend: The average basket size has exhibited an upward trend over the past 7 days, in contrast to the previous 30-day period. This indicates that customers are adding more items to their baskets, leading to larger purchase sizes. It presents an opportunity to capitalize on cross-selling and upselling techniques to further enhance the overall shopping experience.

    Downward Trend: The average basket size has shown a downward trend in the last 7 days, compared to the previous 30-day period. This suggests that customers are purchasing fewer items per transaction, which might require a closer examination of the product assortment, pricing strategies, or promotional offers to encourage larger basket sizes.
    Generated on a per-store basis. We employ thresholds, specifically a low limit of 5% and a high limit of 95%, when comparing values for the past 7 days and 30 days.
    Average Order Value Upward Trend: The average order value has shown an upward trend over the past 7 days, compared to the previous 30-day period. This indicates that customers are spending more per order, which can lead to increased revenue and profitability for your business.

    Downward Trend: The average order value has experienced a downward trend in the last 7 days, compared to the previous 30-day period. This suggests that customers are spending less per order, which might require further analysis to identify the underlying reasons and potential strategies to boost order values.
    Generated on a per-store basis. We employ thresholds, specifically a low limit of 5% and a high limit of 95%, when comparing values for the past 7 days and 30 days.
    Average Order Value (AOV) Insights Take a closer look at your average order value (AOV) for two timeframes: the previous week and the four weeks before that. We gathered info on total sales and the number of orders for each store, including where the orders came from. This helps us grasp how much customers usually spend per order, giving you insights into spending habits and shopping trends.
    Generative AI-powered insights
    Correlation Insights (Marketing Costs and Sales) Examine how marketing costs and sales are related for different stores. For each store, we checked if there's a connection between how much money is spent on marketing and how much is earned from sales. This helps us understand if spending more on marketing leads to higher sales or not.
    Generative AI-powered insights
    Marketing Campaigns (Click-Through Rate) Upward Trend: The CTR of campaign increased over the past 14 days, compared to the average CTR of all campaigns over last 30-day period. This indicates that campaign is performing very well in terms of CTR.

    Downward Trend: The CTR of campaign decreased over the past 14 days, compared to the average CTR of all campaigns over last 30-day period. This indicates that campaign is not performing (people are not interacting with it / wrong audience or bad advertisement)
    Generated on per-store basis. Threshold for alerting: only increase/drop of more than 30 %. Campaigns only from: Google Ads, Meta
    Marketing Campaigns (Frequency = how many times advertisement is on avg. seen by one person) Upward Trend: The Frequency of campaign increased over the past 14 days, compared to the average CTR of all campaigns over last 30-day period. This indicates that campaign trending up in terms of Frequency metric (but be aware that sometimes it may be good but in some cases may lead to audience saturation).

    Downward Trend: The Frequency of campaign decreased over the past 14 days, compared to the average CTR of all campaigns over last 30-day period.
    Generated on per-store basis. Threshold for alerting: only increase/drop of more than 30 %. Campaigns: Google Ads, Meta
    Marketing Campaigns (ROAS) Upward Trend: The ROAS of campaign increased over the past 14 days, compared to the average ROAS of all campaigns over last 30-day period. This indicates that campaign is performing very well in terms of ROAS.

    Downward Trend: The ROAS of campaign decreased over the past 14 days, compared to the average ROAS of all campaigns over last 30-day period. This indicates that campaign is not performing (people are not making orders or they have smaller AOV / potentially bad audience)
    Generated on per-store basis. Threshold for alerting: only increase/drop of more than 30 % . Campaigns: Google Ads, Meta
    Sales Insights Discover changes in your sales during two distinct timeframes: the previous week and the preceding four weeks. We've compiled data on sales revenue for individual stores, detailing the origins of each sale. This insightful comparison sheds light on recent sales shifts and enables you to draw parallels with a slightly extended duration, fostering a more comprehensive understanding of your sales performance.
    Generative AI-powered insights
    Sessions Upward Trend: The number of sessions has been on the rise over the past 7 days, compared to the previous 30-day period. This indicates an increase in the overall website traffic and user engagement, which can lead to higher conversion rates and potential business growth.

    Downward Trend: The number of sessions has shown a downward trend in the last 7 days, compared to the previous 30-day period. This suggests a decrease in website traffic and user activity, which might require further investigation to identify potential factors affecting the sessions and take appropriate measures to drive more visitors to the site.
    Generated on a per-store basis. We employ thresholds, specifically a low limit of 5% and a high limit of 95%, when comparing values for the past 7 days and 30 days.
    Slow-Moving Products Certain products in your inventory are categorized as slow-moving due to their high inventory levels. These products have not been selling as quickly as anticipated, leading to an accumulation of inventory. It is crucial to monitor and address this issue to optimize inventory management and ensure efficient use of resources.
    The slow-moving products insights consider inventory performance across all stores, accounting for inventory sharing.
    Trending Products Monitor products that show an upward trend in sold quantities based on the 7-day and 30-day simple moving averages. These products are experiencing a growing demand over time, indicating their rising popularity. By leveraging this upward trend, you can allocate resources, implement targeted marketing strategies, and further boost their sales performance.
    Generated on a per-store basis. We employ thresholds, specifically a low limit of 5% and a high limit of 95%, when comparing values for the past 7 days and 30 days.