Behavior Analysis (GA4) Dashboard

Updated March 21, 2024

Behavior Analysis (GA4) Dashboard helps you to analyse audience behavior in your stores. Use Landing Page filter to user journeys.

This dashboard uses GA4 raw event data, which is synchronised and made available starting from the date of onboarding. Please be aware that there may be some differences between the values calculated from the raw event data and the GA4 user interface/Google Analytics Data API. Raw events exclude all the value additions made by Google Analytics to the reports in the user interface such as cookie consent estimations and the standard reports may use sampled data. 

Also, data processing and reporting latencies may also affect the numbers displayed in both sources. We recommend keeping this in mind when comparing data from these sources. GA4 data is still subject for changes due to Google.

Note: Sessions where users have declined analytics cookies are excluded.

Behavior Analysis (GA4) Dashboard Elements

KPI 

  • Page Views: Total number of page views.
  • Unique Pageviews: Unique pageviews refer the number of sessions during which the specified page was viewed at least once. A unique pageview is counted for each page URL + page title combination.
  • Top Pages: Pageviews represent the total number of times a page was viewed, while unique pageviews count the number of different people who viewed the page. Use this information to see which pages are the most popular and whether visitors are returning or if there are many new visitors. Top 10 results are displayed. You can always export all results by selecting advanced options "All results".

Top Page Detail 

  • The Top Page Detail table provides detailed information on the performance of individual pages on your website, ranked by the number of pageviews. 
  • This information can help you identify the most popular pages on your website and understand how users are engaging with them. 
  • Top 20 results are displayed. You can always export all results by selecting advanced options "All results".

Top Landing Page

  • This graph displays the top landing pages on your website, ranked by both the total number of sessions and the percentage of total sessions. 
  • A landing page is the first page that a user lands on when they visit your website. 
  • By analyzing this graph, you can identify which landing pages are generating the most traffic to your website and what percentage of your overall traffic is arriving at each landing page. 
  • Top 10 results are displayed. You can always export all results by selecting advanced options "All results".

Landing Page Detail 

  • The Landing Page Detail table provides detailed information on the performance of individual landing pages. 
  • This data can help you identify which landing pages are doing well and which ones may need some work. 
  • Top 20 results are displayed. You can always export all results by selecting advanced options "All results".

Top Keyword Searches 

  • Keyword of the traffic source set when the medium is “organic” or “cpc”. 
  • Top 10 results are displayed. 
  • You can always export all results by selecting advanced options "All results".