Updated March 21, 2024

Web Traffic Overview (GA4) Dashboard presents store 

This dashboard uses Google Analytics 4 Data API and it covers all historical data.

Please be aware that there may be some differences between the values calculated from the raw event data and the GA4 user interface/Google Analytics Data API. Raw events exclude all the value additions made by Google Analytics to the reports in the user interface such as cookie consent estimations and the standard reports may use sampled data. Also, data processing and reporting latencies may also affect the numbers displayed in both sources. We recommend keeping this in mind when comparing data from these sources. GA4 data is still subject for changes due to Google. 

Note: Sessions where users have declined analytics cookies are excluded.

Web Traffic Overview (GA4) Dashboard Elements

KPI

• New Users: Number of new users within a selected period of time. 
• Users: The sum of users over a period of time represents the total number of users who have engaged with a website or app during that time period.  
• Sessions: Count of sessions over the selected current period and the percentage change relative to the selected comparison period (directly previous period of equal length/same time period in previous year/custom comparison period). Source: Google Analytics 4
• Engaged Sessions: Count of engaged sessions over the selected current period and the percentage change relative to the selected comparison period (directly previous period of equal length/same time period in previous year/custom comparison period). 
• Revenue per visitor: Revenue / Sessions. Source: Shopify + Google Analytics 4
• Conversion Rate Comparison: Conversion rate is calculated as the count of orders through web store(s) divided by the count of sessions. The change is presented as absolute change instead of relative change; -0.12 points change means that the value has changed, for example, from 1.52% to 1.40%. Source: Shopify + Google Analytics 4
• Session Conversion Rate: Conversion rate is calculated as the count of orders through the web store(s) divided by the count of sessions. The change is presented as absolute change instead of relative change; -0.12 points change means that the value has changed, for example, from 1.52% to 1.40%. Source: Shopify + Google Analytics 4

Acquisition Overview

Default Channel Grouping

• Default Channel Grouping explains which channels traffic originated to your stores and how big portion of the sales is attributed to each channel.

Source / Medium

• Source / Medium grouping gives more detailed information about channels and sales.

Campaign Name

• Campaign grouping gives insights about active users, sessions, conversions and conversion rate per campaign.

Top Referrals 

• Top Referrals table shows active users, sessions, conversions, conversion rate and total revenue generated from referrals, based on the selected order's processed date from the "Current Period" filter. 

• Referrals from session source medium refer to the marketing channel that led to a user's session on a website, where the user arrived on the website by clicking on a link from a different website or domain. In other words, referrals occur when another website or domain refers traffic to your website. Source: Shopify.