Overview Dashboard

Updated March 21, 2024

Overview dashboard presents a consolidated view of the D2C eCommerce essential metrics. Ideal for daily and weekly operations steering.

Dashboard Elements

Average Basket Size: Average basket size tells the average count of products per order over the current period. The change is relative to the selected comparison period. Source: Shopify
Total sales: Total Sales = gross sales - discounts - returns + taxes + duties + shipping charges. Source: Shopify
Orders: Count of orders over the selected current period and the percentage change relative to the selected comparison period. Source: Shopify
Average Order Value: AOV is calculated by subtracting the total tax-free discounts from the gross sales in the selected current period and then dividing it by the number of orders. This metric is displayed alongside its percentage change relative to the selected comparison period. Source: Shopify
Customers: Customer count in the selected period. The reported change is relative to the selected comparison period. Source: Shopify
Conversion Rate: The conversion rate is calculated as the amount of transactions divided by the session count. The change is presented as absolute change instead of relative change; -0.12 points change means that the value has changed, for example, from 1.52% to 1.40%. Source: Google Analytics
Blended ROAS: Return On Advertising Spend (ROAS) across all stores during selected period.

Product Refunds: Total refunded price of products in the selected period. Refunded shipping value is excluded.

This visualisation shows the monthly Total Sales for the current year (YTD) and for the previous year for the selected store(s).
The dashboard element is not affected by the date filters.
Source: Shopify /user input (targets)

This visualization shows the cumulative Total Sales for the current year (YTD) and for the previous year for the selected store(s).
The dashboard element is not affected by the date filters.
Source: Shopify /user input (targets)

KPIs on store level. See the tooltip of the corresponding KPI above for the definition of the measure.
Source: Shopify + Google Analytics (conversion rate)