Updated May 28, 2024

Campaigns & Ads Dashboard presents marketing channel specific data according to channels own attribution model. This means channels may attribute sales as their own resulting same sales to several channels and total attributed sales to be higher than actual total sales from all channels and stores.

For more about channel sales attribution information see

• Google Ads attribution by Google
• Meta Ads attribution by Meta

Dashboard can be filtered according to the connected ad account / store and time period analysed.

Note: Events are not tracked if cookie consent isn’t given

Campaign Performance

• Campaign performance table presents key metrics per campaign per marketing channels.

Ad Performance

• Ad set or group performance table presents key metrics per campaign per marketing channels.

Tips

• Facebook Ads CPM stands for 'cost per mile and indicates how much you spend on average for 1,000 ad impressions. 
• For more information on ad bidding strategies and objectives see Google and Meta sites.
• Facebook Ad objectives explained by Meta.
• Google Ads bidding strategies explained by Google.