Marketing Channels Dashboard

Updated March 21, 2024

Marketing Channels Dashboard presents marketing channel specific data according to channels own attribution model. This means channels may attribute sales as their own resulting same sales to several channels and total attributed sales to be higher than actual total sales from all channels and stores.

For more about channel sales attribution information see

Dashboard can be filtered according to the connected ad account / store and time period analysed.

Note: By default events are not tracked if cookie consent isn’t given.

Marketing Channels Dashboard Elements


KPI

Marketing Channels KPI

Dashboard contains following KPIs per marketing channel:

  • Ad Sales: Attributed sales per marketing channel.
  • Ad Costs: Ad costs per marketing channel.
  • CPC: Cost per click per marketing channel.
  • CPCon: Cost per conversion per marketing channel.
  • Impressions: Tracked ad impressions per channel.
  • ROAS: Return on advertising spend per channel according to attributed sales per channel.
  • Conversions: Number of sales transactions for each channel per events.
  • Clicks: Ad clicks per channel.

Campaign Performance

  • Campaign performance table presents key metrics per campaign per marketing channels.

Ad Performance

  • Ad set or group performance table presents key metrics per campaign per marketing channels.

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