Updated March 28, 2025

The Sales Overview Dashboard displays a summary of sales metrics for your stores. 

Please note that the "Source" filter includes all possible sales channels connected to Shopify, such as Point of Sale, unfinished draft orders, and channels like Amazon.

Sales Overview Dashboard Elements

KPI

Dashboard contains the following KPI. These KPI are updated to reflect the filtering:

• Total Sales: Selected Period total sales  and its %-change from Comparison Period (directly previous period of equal length / same time period in previous year / custom comparison period). Source: Shopify
• Orders: Count of Orders over the Selected Period and the percentage change relative to the Comparison Period (directly previous period of equal length/ same time period in previous year/ custom comparison period). Source: Shopify
• AOV: AOV is calculated by subtracting the total tax-free discounts from the gross sales in the selected period and then dividing it by the number of orders in the selected period. Its percentage change is relative to the compared period (directly previous period of equal length / same time period in previous year / custom comparison period). Source: Shopify

• Discount Rate: Discount rate over the selected time period and its change in percentage points from the comparison period. The discount rate represents the average discount rate considering all orders, including both discounted and non-discounted orders. Source: Shopify
• Gross Margin: Selected Period Gross Margin (calculated as (Net Sales - Costs) / Costs) and its percentage change relative to the Comparison Period (directly previous period of equal length / same time period in previous year / custom comparison period). Source: Shopify
• ABS: Average Basket Size tells the average count of products in one order over the Selected period. The change is relative to the Comparison Period (directly previous period of equal length/ same time period in the previous year/ custom comparison period). Source: Shopify
• APV: Average Product Value (calculated as Total Price of Orders divided by Ordered Items' Quantity) and its percentage change relative to the Comparison Period (directly previous period of equal length / same time period in previous year / custom comparison period). Source: Shopify
• Return Rate: Return Rate of the selected time period and the percentage change relative to the comparison period (directly previous period of equal length / same time period in previous year / custom comparison period). Return Rate is calculated as follows: (number of items returned / total number of items ordered) * 100%. Source: Shopify