Smarter Insights and Enhanced Accuracy for Your eCommerce Business
As the year comes to a close, we’re thrilled to unveil our latest feature release, designed to give you even deeper insights and greater precision in managing your customers and inventory.
Here’s what’s new in the Ellis Winter 2024 release:
1. Use Ellis Segments as Filters in Sales and Customer Dashboards
You’ve built powerful segments with the Ellis Customer Segmentation tool—now it’s time to take them even further. With this update, you can apply any customer segment as a filter in the Sales Overview or Customer dashboards.
Benefits:
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Dive into Sales Results by Segment: Want to understand how your VIP customers contributed to last month’s revenue? Or compare new buyers’ sales impact? With segment filtering, you can zero in on the data that matters most.
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Analyze Lifetime Value by Segment: Use your segments in the Customer Lifetime dashboard to identify how different groups perform over their lifecycle, empowering you to make smarter decisions about retention and growth strategies.
How It Works:
Create your desired customer segment in the segmentation tool and apply it as a filter in your chosen dashboard for detailed, segment-specific insights.
2. Segment Customers by Average Time Between Purchases
Understanding how often your customers make repeat purchases is key to building a successful retention strategy. With this new feature, you can now segment customers based on their average time between purchases using the Ellis Customer Segmentation tool.
Why This Matters:
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Uncover Distinctive Behaviors: The average time between purchases is often a defining characteristic of different customer groups. For example, frequent buyers may have shorter intervals, while seasonal shoppers might have longer gaps.
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Actionable Insights for Retention: By identifying how often specific segments repurchase, you can craft campaigns that align with their behavior—whether it’s a reminder email for frequent buyers or an exclusive offer for less frequent ones.
Pro Tip: Use this filter to fine-tune your segmentation strategy and better understand how to engage customers based on their natural purchase cadence.
3. New Products Excluded from Slow-Moving Goods Alerts
We’ve enhanced the accuracy of our Slow-Moving Goods alerts by excluding new products from being flagged. This update ensures that alerts focus only on truly slow-moving items, giving you cleaner, more actionable insights into inventory performance.
Why This Update Improves Accuracy:
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No Noise from Recently Launched Products: New items naturally take time to gain traction. By removing them from the equation, you can focus on older stock that may require attention.
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Better Campaign Planning: With more accurate slow-moving alerts, you can confidently plan clearance sales, bundling strategies, or other actions to address inventory challenges.
Pro Tip: Use the enhanced Slow-Moving Goods feature alongside the Product Analysis dashboard to get an even clearer picture of which items need attention.
What’s Next?
These updates are part of our ongoing commitment to providing tools that help you make smarter, faster decisions in your eCommerce business.Ready to explore these new features? Head to your Ellis dashboard and start using them today!