Tailor customer lifecycle insights to fit your business
At Ellis, we know that every eCommerce business is unique—especially when it comes to understanding customer purchase behaviors. That’s why we’re excited to unveil a new enhancement to our Customer Lifetime Analysis dashboard: the ability to compare long-term and short-term customer lifecycle patterns.
Understanding customer lifetime value is essential for any growth-oriented business, but purchase cycles vary widely across different industries. Some businesses rely on customers making monthly purchases, while others are fueled by more sporadic yet valuable repeat buyers. With our latest enhancement, you can now filter the lifecycle 9-field report to reflect your specific repurchase patterns, whether your customer purchase frequently or only a few times each year.
How It Works:
- Choose Your Repurchase Cycle: In the Customer Lifetime Analysis dashboard, select the option that best reflects your customers' buying frequency—short-term or long-term.
- Customized 9-Field Report: The lifecycle 9-field report will automatically adjust based on your selection, delivering insights that accurately represent your customers’ purchasing phase, whether they’re frequent shoppers or valued seasonal buyers.
- Enhanced Fit for Different Business Models: By tailoring lifecycle data to your unique customer behavior, you gain a more accurate view of customer engagement and loyalty, which in turn drives better decision-making for retention strategies, marketing campaigns, and more.
Why It Matters
With this new feature, you no longer need to rely on a one-size-fits-all approach to customer lifecycle analysis. Whether you manage a fast-moving eCommerce brand with frequent repurchases or a high-end brand with loyal yet less frequent customers, this update allows you to focus on what truly matters: gaining actionable insights that align with how your customers shop.
Ready to Explore?
To start using the long-term and short-term comparison feature, simply visit the Customer Lifetime Analysis dashboard and select the repurchase cycle that best represents your business. This feature will ensure your insights are more relevant, actionable, and aligned with your specific customer journey.