We’re excited to announce game-changing new features in Ellis to supercharge your marketing ecosystem: the ability to sync your customer segments directly to Shopify and simplified multi-channel marketing analysis.
1. Sync Ellis segments to Shopify: Bring your segments to life
One of the most anticipated features of this release is the ability to sync your Ellis-built customer segments directly to Shopify and any compatible marketing tool you have in your Shopify ecosystem.
Key features:
- Dynamic segments: Any segment created in Ellis’s Customer Segmentation tool can now be synced to Shopify using customer tags
- One-Time or continuous sync: Choose between a one-time sync or set up continuous syncing. Continuous sync ensures that new customers matching the segment criteria are added, while those who no longer qualify are removed, keeping your data fresh and accurate.
-
Utilize in ecosystem marketing tools: Shopify tags make your Ellis segments accessible to any Shopify ecosystem tool that can utilize Shopify customer tags. Use your segments e.g. in Klaviyo and dynamically update target groups for email campaigns and automation.
Impact:
This feature empowers you to create more effective, personalized marketing strategies by seamlessly integrating your customer insights into Shopify and its connected tools.
Discover the Best Practices for Using Segments in E-commerce Marketing with Ellis
2. Enhanced marketing dashboards: Multi-channel analysis made easy
Understanding the performance of your marketing campaigns across multiple channels is critical for driving growth. That’s why we’ve enhanced our marketing dashboards to deliver a more unified, actionable view of your campaigns and ads.
Campaigns & Ads dashboard improvements:
- Unified view of campaigns, ad groups and ads: Easily compare performance across all connected marketing channels within the same reports, regardless of the channel.
- Granular filters: Dive deeper into specific channels by filtering the dashboard to analyze only the data you need.
Marketing overview dashboard enhancements:
- Improved support for multi-channel analysis with small but impactful adjustments to data visualization and usability.
Impact:
These updates provide a clearer, more comprehensive understanding of your marketing performance, helping you identify winning strategies and optimize your ad spend across platforms.
Ready to take your marketing to the next level?
With these powerful new features, Ellis makes it easier than ever to personalize customer communication and gain deeper insights into your marketing efforts. Whether you’re looking to drive engagement with tailored campaigns, optimize your ad spend, or simply gain a better understanding of your customers, Ellis has the tools you need to succeed.
Head to your Ellis dashboard today and start exploring these updates!