Custom reports, dashboards and datasources

Updated September 20, 2023

This page explains what custom dashboards are and how they can be added to Ellis.

By default, Ellis currently features over 30 separate dashboards that are similar for all its users. These dashboards are automatically generated when you log in to Ellis for the first time.

However, as D2C (Direct-to-Consumer) eCommerce businesses have unique needs, we've also introduced the customisation option for dashboards and datasources.

Custom Dashboards

The Ellis data team can create custom dashboards tailored to specific customer or brand needs. These dashboards can be crafted based on custom development that is separately invoiced. Typically, custom dashboards cater to more in-depth reporting needs, such as:

  • Weekly or monthly reports
  • Balanced scorecard reports
  • Analysis of brand-specific KPIs related to products or customers
  • Specialized reports for particular marketing or sales channels

Furthermore, custom reports can also include additional metrics and proprietary data sources.