Updated September 22, 2023.

Ellis Dashboard Groups

This guide dives into the Ellis Dashboard groups, each optimized for eCommerce sales funnel. Each dashboard group provides both high-level summaries and detailed analyses, empowering to delve into the essential data points seamlessly.

Overview

The Overview dashboard group aims to present a consolidated view of the D2C eCommerce essential metrics. Ideal for daily and weekly operations, it offers a comprehensive snapshot at a glance.

Dashboards included:

• Overview
• Last Week
• Customer-specific dashboards 

Marketing & Traffic

Acquire actionable insights on your marketing campaigns, budget allocation, and sales per integrated channel between your stores and Ellis. Plus, with Google Analytics 4 integration, gain a deeper understanding of web traffic and store conversion dynamics.

Dashboards included:

• Marketing & Traffic Overview
• Marketing Channels
• Demographics Analysis by Meta
• Web Traffic Overview (GA4)
• Store Conversions (GA4)
• Acquisition Analysis (GA4) 
• Audience Analysis (GA4) 
• Behavior Analysis (GA4)
• Event Analysis (GA4) 
• PageSpeed Analysis

Sales

The Sales dashboard unveils detailed perspectives on sales-specific metrics and thorough analyses from all the stores tethered to Ellis. Explore in-depth sales analysis, monitor returns, gift cards, discounts, and even project sales.

Dashboards included:

• Sales Overview
• Sales Trends
• Sales Targets
• Sales Forecast
• Discounts
• Returns
• Gift Cards
• Subscriptions Analysis
• Single Order View presenting details of orders
• Point of Sales

Inventory & Profitability

Understand your inventory and products with this specialized dashboard group. Delve into the performance of products and categories, understand product associations, and analyze on shipment costs and payment methods.

Dashboards included:

• Inventory & Profitability Overview
• Product Category Performance
• Product Performance
• Product Associations
• ABC Analysis
• Product Analysis
• Single Category View for analysing category at time
• Single Product View  for analysing selected product
• Shipping & Payment

Customers

Embark on an analytical journey into customer behavior. Traverse the landscape of customer acquisition, analyze new and returning customers, and dive deep on customer acquisition and retention.

Dashboards included:

• Customers Overview
• Customer Lifetime
• Customer Retention
• RFM Analysis
• Single Customer View presenting all data single customer.
• Loyalty Analysis (LoyaltyLion)

Tools

• Segmentation Tool: Design customer segments predicated on purchasing patterns.
• Sales Goals: Set monthly objectives.
• Metric Comparison: Bring metrics to life through visualization, comparing trend metrics for important KPI's.