Dashboards & Tools

Updated March 21, 2024.

Ellis Dashboard Groups

This guide dives into the Ellis Dashboard groups, each optimized for eCommerce sales funnel. Each dashboard group provides both high-level summaries and detailed analyses, empowering to delve into the essential data points seamlessly.


The Overview dashboard group aims to present a consolidated view of the D2C eCommerce essential metrics. Ideal for daily and weekly operations, it offers a comprehensive snapshot at a glance.

Dashboards included:

Marketing & Traffic

Acquire actionable insights on your marketing campaigns, budget allocation, and sales per integrated channel between your stores. Plus, with Google Analytics 4 Event data integration, gain a deeper understanding of user behavior, web traffic and store conversion dynamics.

Dashboards included:


The Sales dashboard unveils detailed perspectives on sales-specific metrics and thorough analyses from all the stores connected to Ellis. Explore in-depth sales analysis, monitor returns, gift cards, discounts, and even forecast sales.

Dashboards included:

Inventory & Profitability

Understand your inventory and products with this specialized dashboard group. Delve into the performance of products and categories, understand product associations, and analyze on shipment costs and payment methods.

Dashboards included:


Embark on an analytical journey into customer behavior. Traverse the landscape of customer acquisition, analyze new and returning customers, and dive deep on customer acquisition and retention.

Dashboards included: